WHOOP Acquires Sports Coaching Tech Startup PUSH

WHOOP, the creator of an app-connected smart wearable strap that tracks fitness activities, providing performance metrics and other data, acquired PUSH.

The financial terms of the acquisition were not disclosed.

According to the company, its PUSH Band, a connected wearable sensors system placed in multiple places on the body to help athletes and their trainers quantify weightlifting performance. The PUSH system, which combines wearable bands and a training portal, empowers coaches and trainers to plan, track, assess, and improve athletes’ performance in real-time.

PUSH works with sports teams worldwide, serving collegiate, professional, and Olympic athletes.

WHOOP recently raised $200 million in a Series F funding round at a $3.6 billion valuation led by SoftBank Vision Fund 2. Founded in 2012, WHOOP is based in Boston and has raised more than $400 million in venture capital.

WHOOP said the addition of PUSH to its platform would create a “more enhanced and robust system of hardware, software, and analytics” for users to get data on fitness and health.

“Many of the members and organizations we serve have long asked for additional insight into the physiological impact of weightlifting and functional fitness,” Will Ahmed, WHOOP Founder, and CEO, said in a statement.

“The integration of PUSH’s industry-leading strength-training technology into our platform will allow WHOOP to provide even deeper insight into how these activities impact the human body.”

“Our team has been dedicated to creating cutting-edge technology solutions to help athletes at all levels reach their goals and push human performance forward,” said Rami Alhamad, PUSH Founder and Chief Product Officer. “We are thrilled to join WHOOP and offer our customers a more complete picture of their training.”

One hundred thirty-six digital health companies were acquired in the first half of 2021 compared to 83 in 1H 2020.

Digital Health Wearables companies raised $675 million in venture capital in the first half of 2021, compared to $321 million in 1H 2020, a 110% increase year-over-year (YoY), according to the latest Mercom Digital Health Funding and M&A Report.