Deep industry knowledge, BIG ideas, and exceptional results./

OUR APPROACH

WHAT WE DO

Through a confluence of strong media and analyst relationships, and an intricate understanding of markets, we carefully craft our clients’ brands and build them into thought leaders in the industry.

OUR METHODS

Mercom’s background and research division gives us unique foundational tools necessary to cultivate an informed strategy to build a brand that is impactful and longstanding.

 

TYPES OF CLIENTS

We put our expertise to work for technology companies and project developers from early-stage startups to successful public companies.

 

INDUSTRIES

Over the years, Mercom has built lasting relationships across the clean energy (including solar, wind and battery storage), healthcare IT and financial industries.

 

OUR SERVICES

BRANDING & MESSAGING

Messaging that matters and branding that leaves a lasting impression: strategic positioning and visual communication function together to build a brand across websites, editorial, media, marketing and advertising.

MEDIA & FINANCIAL RELATIONS

Media relationships are a core tenet of our approach, not only with trade media in our areas of specialization but also with well-known Tier 1 and financial publications.

ANALYST RELATIONS

Our relationships with influential analysts serve to raise our clients’ profiles, shape the markets and craft the conversation in key high-growth industries.

EDITORIAL & SOCIAL MEDIA

Content is king in communications, making Mercom writing royalty. Our staff includes a highly experienced team of former journalists, marketers, creative writers, and copy editors. We combine expert wordsmithing with an in-depth knowledge of our industries to craft messages that capture your brand voice and reach your target audiences.

EVENTS & SPEAKING ENGAGEMENTS

Through strategic planning, Mercom can raise brand awareness and position executives as innovators and leaders in the energy storage marketplace by establishing them as speakers and panelists and connecting them with media at trade events.

CROSS-BORDER PR

Armed with strong relationships in around the world and deep industry knowledge, Mercom is able to help you grow your business across borders and seamlessly develop your presence effectively through quality media coverage and strategic consulting.

CASE STUDIES

  • A comprehensive brand strategy can accelerate your business growth.
  • Even if you hire a web development firm, you may be left with less than you bargained for.
  • Developing energy projects is not just about economics, it’s about the community.
  • Mercom Funding
    Once you have the technology, how do you overcome roadblocks to raising capital?
  • When a giant enters the market.
  • Mercom technology commercialization
    How do you gain industry acceptance for a technology once thought of as mad science?

CLIENTS in the NEWS

Crain's

WHY MERCOM
COMMUNICATIONS

At Mercom, our industry is your industry. We are hyper-focused on important growth sectors in cleantech and digital health, supporting our programs with in-house insightful and timely research. Today’s media landscape requires a compelling, cohesive narrative. Mercom is where insight, experience, and strong industry relationships coalesce to develop compelling storylines that will engage your most important audiences.

GLOBAL REACH

Entering new markets is hard enough. Finding the right partner to help you execute can be even harder. With Mercom, we have dedicated teams focused on markets in the UK, India, Africa, and the Middle East. Not only do we understand the nuances and challenges in these markets, we are steadfast in ensuring continuity in quality and messaging. Armed with strong relationships and deep industry knowledge, Mercom can help your company get noticed by media, government officials, investors, customers, analysts and peers.