In-person events are now fully back to the attendance they experienced before the COVID-19 pandemic, and there really is nothing to replace the rapport, understanding and trust that can be built through face-to-face engagement. Still, conference season can be an endurance test for even the most seasoned of leaders. It requires stamina and bags of energy to execute speaking opportunities, grant media requests, deliver thoughtful contributions during high-level meetings, and participate in social engagements over several days.
While conferences are time and energy-consuming, they still bring immense value.
Often, conference participation relies heavily on the Chief Executive’s commitment and enthusiasm. But there is another option to diversify the responsibility for engagement and let other talent shine from the wider leadership team. Consider maximizing the skills of additional executives and subject matter experts to help increase your conference reach.
From Mercom’s extensive work with leadership teams of all sizes of organizations, from start-ups to corporates, we find there is huge value in giving multiple executives the opportunity to participate in conferences and spend time developing the broad range of skills this requires.
Conferences are, by their nature, diverse and offer many ways to hone valuable skills such as public speaking, presenting, media interviews and relationship-building. Furthermore, by showcasing your top team, you allow the audience and broader stakeholders to see the depth of talent and knowledge in your organization, beyond the CEO.
With Mercom’s knowledge of all the major global conferences in the clean tech industry and our relationships with those conference organizers, which have been built up over several years, we can help match your executives with the speaking slots and opportunities that suit their roles, experience, and style. This can range from roundtables to panel events to presentations. And we don’t stop there. Mercom fully prepares executives for the opportunity with briefings that include messaging, media soundbites, Q&As and a full suite of background information to ensure they are supported and ready.
As we enter a new calendar year, this may well be the time to consider developing an executive conference strategy. Not only will this allow some new faces to step outside their day-to-day routine and represent the organization differently, but it will also build confidence and skills in the process.
Contact Mercom to learn more about how we can help your executive step into the spotlight at strategically selected conferences.