Blowing Away the Competition/
Creating a Technology Leader in the Global Wind Energy Market
Introduction
Gazelle Wind Power is a start-up technology develop of a novel offshore floating wind platform that enables wind farms to be taller and built further out at sea.
Client Challenge
Gazelle’s management team looked to Mercom for industry insight when they were completely unknown to the market and needed to raise money to fund their new offshore floating wind design.
Mercom Solution
Mercom built a global thought leadership campaign that was designed to establish the profile of the company and its technology and position its CEO as an expert in the category concurrent with the company’s capital raise.
Results
In less than a year, Mercom’s campaign generated over 400 media mentions and 80 earned media pieces that included several important national media placements.
Mercom secured eight prestigious speaking opportunities that effectively differentiated Gazelle’s technology and successfully showcased the company to strategic partners and distinguished investors. The campaign also drove a 1,100% increase in social media followers.
- Well-placed feature coverage in: Popular Science Magazine, Irish Times, and Dubai TV
- High-profile CEO speaking roles at events that included the United Nations COP26
- The CEO’s speaking engagements had a significant impact on fundraising, resulting in several seven-figure investors investing and allowing the client to exceed its year-one fundraising goal
42%
Share of Voice
82+
Featured Media Coverage
1100%
Social Media
Growth
COP
By
United Nations