Energy is everywhere. Everyone needs it, everyone uses it, and all consumers are affected by it. As a result, energy is governed by rules and regulations to ensure it is safer, fairer, affordable, and reliable. Not to mention cleaner. All this means that communications and marketing activity must be cognizant of the external environment in which energy businesses operate, including policy changes, market developments, shifts in utility regulations and technologies, geopolitics, and the rules that govern activity.
Mercom Communications (a division of Mercom Capital Group) is dedicated to supporting clients who are driving innovation with a shared goal: accelerating energy independence and transition. Rather than taking a broad, one-size-fits-all approach across industries, we leverage our deep expertise in mature technologies like solar, onshore wind, and emerging solutions such as energy storage, hydrogen, EVs, and floating offshore wind. Our approach combines evidence-based communications, marketing, and brand strategies that are rooted in a deep understanding of the energy landscape and aligned with your business priorities. These strategies are further strengthened by insights from our research team, ensuring they are informed by the latest industry trends and data.
We bring this to bear through a targeted, tactical activity that sits within the market context of what journalists, stakeholders, partners and policymakers care about. In Europe, for example, energy security and climate goals are paramount. Europe is leading the energy transition, albeit through a period of slow growth and challenges to investment for early-stage technologies.
The Middle East is prioritizing the energy transition at speed to diversify from oil and gas and capitalize on its abundant renewable resources, such as solar. Substantial public and private sector investments and the ability for decisive policy making means that there are few roadblocks to countries such as Saudi Arabia, Kuwait, the UAE, and Qatar from making very rapid progress. There’s a huge opportunity for early-stage technologies, albeit with the caveat that the region will remain hydrocarbon based for decades to come.
In the United States, Mercom helps clients navigate a changing energy policy environment as prolonged uncertainty remains and we await announcements and decisions on vital elements of the Inflation Reduction Act.
Context, knowledge and data are critical in navigating the changing environment of the energy sector. If you want a team that has a deep understanding of the sector to help you achieve your corporate and communications goals, then contact us.