Global energy transition conferences, such as the upcoming COP29, continue to be pivotal in driving the clean technology policy agenda.
Mercom plays a central role in preparing clients for these conferences and is a major player in this space. Our meticulous planning, which starts six to nine months before a major event, ensures clients get the most out of these programs and a clear return on their time and investment.
The United Nations Conference of the Parties (COP) is the cornerstone of climate conferences, driving accountability and negotiated outcomes across the 198 Parties to the convention. We view COP as one of the most impactful top-tier events that a client can be part of – as a reflection of that, it is also one of the most competitive events to secure. This is why it is imperative to have the right relationships and strategies in place when putting your conference plan together.
We work exclusively in the clean energy and marine industries and are already an integral part of industry events. Our executives sit on many committees for some of the world’s largest events. This gives us unique insight into what event organizers seek in their speakers and topics.
In advance of major conferences, we understand the emerging narratives and thought leadership that is developing. Looking ahead to COP29 in November 2024 in Baku, Azerbaijan, we know that there will be a continued focus on the need for a rapid acceleration in climate finance, particularly in lower-income countries and regions. Access to financing to get projects off the ground remains extremely challenging but is absolutely necessary to achieve global climate goals.
We expect Baku to be known as the “finance COP” – it is already being positioned around the role of developed nations to fund lower-income regions on their pathways to net zero, particularly the SMEs of those developed nations. Knowing what to expect from conference agendas and themes several months in advance allows us to strategically map out which events will have the most impact for our clients. This ensures that budgets, planning and marketing activity can be aligned, and gives executives confidence that wider corporate objectives can be met, and a return on investment is assured.
Our experience of representing companies in the clean technology space for two decades ensures we can secure high visibility for clients and share the stage with important stakeholders and influencers. We also plan for engagement time at conferences, securing media opportunities and assisting with bilateral meetings with potential investors.
The news cycle ahead of major conferences is notably congested, which is why we also put together tailored media strategies that can capture the attention of journalists amongst the conference noise.
Mercom has secured clients speaking opportunities at the last four COPs and will similarly have clients participating in COP29 in Azerbaijan. With the knowledge, experience, and the networks we have built, Mercom can help you achieve your priorities for COP29 and other influential conferences. Get in touch if you would like to learn more.