Mercom Insights - Mercom Capital Group

When and How to Request a Reporter Correction

When should you ask a reporter for a correction? Our general rule of thumb is: rarely. In over a decade...

PR That Resonates: Mastering Cultural and Regional Nuances

Public relations is more than managing information or shaping perceptions; it’s about aligning with people, cultures, and values. This fact...

From AI to LDES – RE+ Discussions Hit Cleantech’s Top Acronyms

As the largest clean energy industry event in North America, RE+ is not just an opportunity to showcase cleantech solutions...

Fall/Winter 2024 – 2025 Cleantech Conferences That Should Be on Your Radar

A comprehensive executive positioning and thought leadership strategy should include participation in key cleantech conferences. Mercom regularly works with clients...

Maximize Your Startup’s Impact at RE+ and Large Industry Conferences

Startups can greatly benefit from participating in industry events like RE+ 2024, North America’s largest clean energy event, as long...

Honing successful strategies for international PR campaigns

Public relations strategies vary significantly across regions due to cultural nuances, media landscapes, and client expectations. While the principles remain...

Getting the Most Out of Your Conference Investment

Global energy transition conferences, such as the upcoming COP29, continue to be pivotal in driving the clean technology policy agenda. Mercom...

Making Your Cleantech Startup Stand Out for Investors

The clean energy landscape is brimming with innovation. But with so much competition, how do you make your energy startup...

Political winds of change always bring opportunities

Photograph: Britannica/House of Commons Energy and climate change organizations notably operate in highly regulated and policy-rich environments, so it goes...

AI Has a Role to Play in PR but Can’t Replace the Human Touch

In the past decade, no technology has advanced as much as Artificial Intelligence (AI), earning the title of the 'most...

Shaping Narratives for Wildlife-Cleantech Coexistence via Community Relations

While concerns about clean energy infrastructure's impact on wildlife persist, recent studies reveal a surprising fact: clean energy development can...

Crises Become Make-or-Break Moments for CEOs

On the Gulf of Mexico's shores in May 2010, BP's CEO Tony Hayward found himself in a precarious position. This...

Keeping it Real with Accurate Images in PR

The recent controversy surrounding a digitally enhanced photo of the Princess of Wales and her children, which was initially published...

Why You Shouldn’t Be “Excited” On Your Next Press Release or Media Statement

The big day is almost here and you’re preparing to announce your latest funding or product launch. Before you start...

Why Journalists Appreciate Communications Professionals

Communications professionals rely on journalists to help tell our client's stories, understand their industries, and 'get' the message. Often, these...

Benefits of Marketing in an Economic Downturn

Inflation in the United States is at its highest level in 40 years. The cost of transportation and groceries is...

COP27: Turning climate commitments into rapid, measurable action

All eyes are on world leaders, environmental advocates, and energy specialists as they converge in Egypt for the UN Climate...

Ready for RE+? Here’s what to expect

Following the passage of sweeping U.S. legislation designed to advance and incentivize clean energy initiatives, more buzz around renewable energy...

Developing the energy storage safety playbook

At DistribuTECH 2022, Mercom Capital Group’s Wendy Prabhu moderated a panel session about energy storage system safety. One of the...

DistribuTECH brings out eagerness, anticipation, and concerns in the energy industry

The first DistribuTECH conference in two years wrapped up at the Kay Bailey Hutchison Convention Center in Dallas, Texas, during...