Mercom Insights - Mercom Capital Group

Mercom: Where Clean Energy Expertise Meets PR Strategy

Energy is everywhere. Everyone needs it, everyone uses it, and all consumers are affected by it. As a result, energy...

How shifting priorities are redefining ‘Tier 1’ media

The term Tier 1 media traditionally conjures images of powerhouse publications like The Wall Street Journal, Forbes, The Economist and...

Turning Project Announcements Into Powerful Media Moments

Renewable energy project announcements offer developers a valuable opportunity to showcase their capabilities. However, effective outreach involves more than just...

Navigating the blurred line between media and PR

Media and public relations (PR) have long been connected, but today, the line between the two is blurrier than ever....

Showcasing Executives at Conferences

In-person events are now fully back to the attendance they experienced before the COVID-19 pandemic, and there really is nothing...

Benefits of Brokering Strong Client and Media Connections

In the business world, some of the most effective opinion formers are not those running the biggest companies or even...

Drilling Down on Storytelling: What Landman Teaches Us About the Changing Media Landscape

When Landman debuted in November 2024 as the highest-rated new television program on Paramount+, it immediately attracted 14.6 million viewers...

When and How to Request a Reporter Correction

When should you ask a reporter for a correction? Our general rule of thumb is: rarely. In over a decade...

PR That Resonates: Mastering Cultural and Regional Nuances

Public relations is more than managing information or shaping perceptions; it’s about aligning with people, cultures, and values. This fact...

From AI to LDES – RE+ Discussions Hit Cleantech’s Top Acronyms

As the largest clean energy industry event in North America, RE+ is not just an opportunity to showcase cleantech solutions...

Fall/Winter 2024 – 2025 Cleantech Conferences That Should Be on Your Radar

A comprehensive executive positioning and thought leadership strategy should include participation in key cleantech conferences. Mercom regularly works with clients...

Maximize Your Startup’s Impact at RE+ and Large Industry Conferences

Startups can greatly benefit from participating in industry events like RE+ 2024, North America’s largest clean energy event, as long...

Honing successful strategies for international PR campaigns

Public relations strategies vary significantly across regions due to cultural nuances, media landscapes, and client expectations. While the principles remain...

Getting the Most Out of Your Conference Investment

Global energy transition conferences, such as the upcoming COP29, continue to be pivotal in driving the clean technology policy agenda. Mercom...

Making Your Cleantech Startup Stand Out for Investors

The clean energy landscape is brimming with innovation. But with so much competition, how do you make your energy startup...

Political winds of change always bring opportunities

Photograph: Britannica/House of Commons Energy and climate change organizations notably operate in highly regulated and policy-rich environments, so it goes...

AI Has a Role to Play in PR but Can’t Replace the Human Touch

In the past decade, no technology has advanced as much as Artificial Intelligence (AI), earning the title of the 'most...

Shaping Narratives for Wildlife-Cleantech Coexistence via Community Relations

While concerns about clean energy infrastructure's impact on wildlife persist, recent studies reveal a surprising fact: clean energy development can...

Crises Become Make-or-Break Moments for CEOs

On the Gulf of Mexico's shores in May 2010, BP's CEO Tony Hayward found himself in a precarious position. This...

Keeping it Real with Accurate Images in PR

The recent controversy surrounding a digitally enhanced photo of the Princess of Wales and her children, which was initially published...