Increasingly, time is a precious commodity for executives. Working with C-suite and subject-matter experts from start-ups to multinational corporations, a lack of time is a shared conundrum that is never solved. It’s the catch-22 of success: the more successful you are, the less time you have.
As time management evolves to become about priorities, successful leaders prioritize what matters. While thought leadership is often on this list, in truth, very few executives have the time to write from scratch. Yet, most are very passionate and particular about what is produced and published in their name. As PR professionals, our job is to become the voice of our clients so that we can seamlessly write on their behalf accurately.
To do this requires a deep dive into how their minds navigate information and discussion, the theatre of how they explain things, their turn of phrase, their choice of adjective, and, vitally, their tone. Tone is highly personalized and often an extension of an individual’s character. Some clients use humor, others use passion, and some play it straight, favoring substance over style. Whatever their particular tone may be, we learn it.
From personalization comes authenticity. That’s why we take the time to really know our clients. Because at Mercom, we understand people. We read the room. We apply intelligence in an emotional sense as well as in a professional sense, and combine this with our deep industry knowledge, because communication works best when it resonates. We are there to act as an extension of the CEO and their team, offering advice at critical moments; perhaps steering and influencing decisions when we think it matters. But, for the most part, we’re diligently and quietly getting on with the job of crafting those ever-important words into articles, social media posts, or company newsletters. In many ways, our job is to be invisible while our clients sound eloquent, knowledgeable, and professional.
If what we do resonates with you, please get in touch with our team to help you craft communications that will set you apart in the market, to stay true to who you are, and a little bit more.