Digital Wellness Platform Framework Raises $3 Million in Funding

Framework, a platform designed to help health and wellness businesses create branded virtual wellness programs, raised $3 million in seed funding led by True Ventures.

Other investors in the round include Uprising, Clay Point Investors, and LookingGlass. The company plans to use its seed round to accelerate product development and support health and wellness experts in scaling their impact.

Framework offers health and wellness businesses a platform for building their brands and creating goal-based online communities.

According to the company, once an expert has created their online community using its infrastructure, they can inspire change by creating cohorts, hosting events, and serving up drip feeds of content with guided journaling exercises, progress trackers, and more tools that help people achieve goals.

“We’re excited to empower the leaders of communities built around mutual improvement, wellness, and health. Our customers and their communities are given a suite of tools that have been custom designed to facilitate change that will leave them happier, healthier, and more fulfilled,” said Rush Sadiwala, founder and CEO of Framework.

The Framework platform is used by wellness coaches, physicians, therapists, hobbyists, authors, and YouTubers to build protected social spaces where their community members can thrive.

“There’s a big opportunity for a company like Framework to empower wellness-focused businesses to create a central space for online wellness communities – one that’s both private and driven by dynamic content and opportunities to connect,” said Kevin Rose, partner at True Ventures.

Kevin Rose added, “Rush and his team have a keen understanding of what coaches and creators need to help their community members thrive. We see Framework as a solution to the fragmented social spaces and one-size-fits-all platforms that don’t offer the modular infrastructure and various content formats required for the unique needs of health and wellness programs.”

Digital Health companies raised a record $7.2 billion in VC funding in Q1 2021. Nearly $66 billion have been raised by Digital Health companies since 2010, according to Mercom’s Digital Health Funding Data.