Digital Patient Engagement Startup ConsejoSano Raises $17 Million

ConsejoSano, a multicultural patient engagement platform, announced the closing of a $17 million Series B funding round.

Magnetic Ventures led the funding round. Additional investors include The American Heart Association/Bernard J. Tyson Impact Fund, DaVita Venture Group, Salesforce Ventures, NBA All-Star Victor Oladipo, and existing institutional investors 7wireVentures, Impact Engine, Tufts Health Plan, and Wanxiang America.

The Series B round brings the company’s total raised to date to $24 million.

According to the company, its multicultural patient engagement platform combines a deep understanding of culture with its technology platform to help health plans and providers engage their members and patients, resulting in measurable improvements in the health plan and provider performance.

“America is multicultural, but healthcare isn’t. We are on a mission to change that. Our underserved communities need and deserve greater engagement and access to healthcare designed and delivered with them in mind,” said Abner Mason, Founder, and CEO of ConsejoSano.

The platform utilizes multilingual, multichannel engagement strategies and culturally-relevant messaging to enhance engagement and steer at-risk patients to more effective self-care and utilization of their healthcare benefits, the company said.

Currently, the platform engages 1.5 million patients of 25 different languages and has amassed more than two million cultural data points.

According to the company, managed-care plans use its platform to increase patient engagement, improve quality measures such as HEDIS and Star Ratings, and maximize overall health outcomes.

“While disparities in care among minority populations have always existed, COVID-19 has dramatically, and tragically, brought these disparities to the forefront,” said Christine Aylward, Founder & Managing Partner of Magnetic Ventures.

There has never been a more critical time to fix this and to provide more equitable healthcare – we are long overdue. We believe ConsejoSano’s unique technology platform, which is powered by a deep understanding of cultural nuances, is the best offering available to build trust, close gaps in care, and improve outcomes for minority patients.”

Digital Health companies raised $6.3 billion during the first half of 2020. Recently, SeamlessMD, a digital patient engagement platform, raised $4 million in a Series A financing round. Well Health, a patient engagement company, raised $45 million in a Series C round led by Lead Edge Capital.