Navigating the blurred line between media and PR
Media and public relations (PR) have long been connected, but today, the line between the two is blurrier than ever. Digital platforms, influencer marketing, and branded content are making it ...
Showcasing Executives at Conferences
In-person events are now fully back to the attendance they experienced before the COVID-19 pandemic, and there really is nothing to replace the rapport, understanding and trust that can be ...
Benefits of Brokering Strong Client and Media Connections
In the business world, some of the most effective opinion formers are not those running the biggest companies or even those with the largest PR budgets. Instead, it is the ...
Drilling Down on Storytelling: What Landman Teaches Us About the Changing Media Landscape
When Landman debuted in November 2024 as the highest-rated new television program on Paramount+, it immediately attracted 14.6 million viewers in its first week. Loosely inspired by interviews with real-life ...
When and How to Request a Reporter Correction
When should you ask a reporter for a correction? Our general rule of thumb is: rarely. In over a decade of public relations, the Mercom team has made correction requests ...
