Earth Day Is Great. The Other 364 Days Matter More
It's almost Earth Day. And if you've been through a few of these, you probably know the drill. On April 22, marketing teams across the country will spring into action ...
Mercom: Where Clean Energy Expertise Meets PR Strategy
Energy is everywhere. Everyone needs it, everyone uses it, and all consumers are affected by it. As a result, energy is governed by rules and regulations to ensure it is ...
How shifting priorities are redefining ‘Tier 1’ media
The term Tier 1 media traditionally conjures images of powerhouse publications like The Wall Street Journal, Forbes, The Economist and the Financial Times. These outlets are regarded as the pinnacle ...
Turning Project Announcements Into Powerful Media Moments
Renewable energy project announcements offer developers a valuable opportunity to showcase their capabilities. However, effective outreach involves more than just drafting and distributing a press release. To maximize impact, developers ...
Navigating the blurred line between media and PR
Media and public relations (PR) have long been connected, but today, the line between the two is blurrier than ever. Digital platforms, influencer marketing, and branded content are making it ...
