Mercom: Where Clean Energy Expertise Meets PR Strategy

Mercom: Where Clean Energy Expertise Meets PR Strategy

Energy is everywhere. Everyone needs it, everyone uses it, and all consumers are affected by it. As a result, energy is governed by rules and regulations to ensure it is ...
/ Mercom Insights
How shifting priorities are redefining 'Tier 1' media

How shifting priorities are redefining ‘Tier 1’ media

The term Tier 1 media traditionally conjures images of powerhouse publications like The Wall Street Journal, Forbes, The Economist and the Financial Times. These outlets are regarded as the pinnacle ...
/ Mercom Insights
Turning Project Announcements Into Powerful Media Moments

Turning Project Announcements Into Powerful Media Moments

Renewable energy project announcements offer developers a valuable opportunity to showcase their capabilities. However, effective outreach involves more than just drafting and distributing a press release. To maximize impact, developers ...
/ Mercom Insights
Navigating the blurred line between media and PR

Navigating the blurred line between media and PR

Media and public relations (PR) have long been connected, but today, the line between the two is blurrier than ever. Digital platforms, influencer marketing, and branded content are making it ...
/ Mercom Insights
Showcasing Executives at Conferences

Showcasing Executives at Conferences

In-person events are now fully back to the attendance they experienced before the COVID-19 pandemic, and there really is nothing to replace the rapport, understanding and trust that can be ...
/ Mercom Insights