Getting into our client’s voice
Increasingly, time is a precious commodity for executives. Working with C-suite and subject-matter experts from start-ups to multinational corporations, a lack of time is a shared conundrum that is never ...
Earth Day Is Great. The Other 364 Days Matter More
It's almost Earth Day. And if you've been through a few of these, you probably know the drill. On April 22, marketing teams across the country will spring into action ...
Mercom: Where Clean Energy Expertise Meets PR Strategy
Energy is everywhere. Everyone needs it, everyone uses it, and all consumers are affected by it. As a result, energy is governed by rules and regulations to ensure it is ...
How shifting priorities are redefining ‘Tier 1’ media
The term Tier 1 media traditionally conjures images of powerhouse publications like The Wall Street Journal, Forbes, The Economist and the Financial Times. These outlets are regarded as the pinnacle ...
Turning Project Announcements Into Powerful Media Moments
Renewable energy project announcements offer developers a valuable opportunity to showcase their capabilities. However, effective outreach involves more than just drafting and distributing a press release. To maximize impact, developers ...
