Willow Raises $26.8 Million in Series C Funding Round

Willow, a smart in-bra wearable breast pump maker, raised an additional $26.8 million in funding through a Series C extension round.

The funding round was led by Endeavour Vision, alongside New Enterprise Associates (NEA), Pura Vida Investments, Purple Arch Ventures (a part of Alumni Ventures Group), Logos Capital, and Gaingels.

This extension round brings Willow’s total Series C investment to $81.8 million. Willow plans to use the latest growth capital funding to invest in new products and expand its business reach.

“With this additional funding, we will expand our international presence, grow brand awareness, and accelerate our innovative R&D pipeline of products that solve real problems for moms,” said Willow CEO Laura Chambers. “I’m excited about the growth we’ve been able to accomplish and the impact we’ve had, in such a short time, towards our mission of bringing joy to motherhood.”

Willow launched in 2014 as a direct-to-consumer brand, targeting women experiencing new motherhood. According to Willow, its patented in-bra wearable breast pump offers complete spill-proof mobility for pumping moms.

The Willow wearable breast pump has no chords, wires, or dangling bottles and is powered by an app that keeps track of pumping habits. Women can breastfeed for as long as they choose without inconveniences from standard breast pumps.

Willow recently launched its Container, a wearable pump giving women the option to pump and pour with the Container or pump and store with spill-proof Milk Bags.

“We are excited to lead Willow’s Series C extension to further support the accelerated growth ahead for the company,” said Rob Barmann, Partner at Endeavour Vision. “As the innovation leader in its category, we believe that Willow will continue to develop groundbreaking innovations that disrupt the FemTech and MedTech industries.”

Wearable device makers raised $355 million in Q1 2021, according to the recently released Mercom’s Q1 2021 Digital Health Funding and M&A Report.