Wearable Breast Pump Developer Willow Raises $20 Million

Willow, developer of an app-connected smart wearable breast pump, closed $20 million in additional funding, bringing the total to $100 million to date.

Longtime investors New Enterprise Associates (NEA) and Meritech Capital led the round. The round also saw participation from Lightstone Ventures and others.

The company will use the proceedings to scale-up the offerings with advanced product developments for the next generation. Willow targets to broaden its reach into retail, insurance, and international channels.

“The continued support from our existing investors reinforces Willow’s status as the leading wearable breast pump on the market. Not only did our breakthrough technology establish a new category of breast pumps, but we are constantly innovating to push the boundaries of what a breast pump can do,” said Vickie Mrva, President and CMO of Willow in a company press release. “We’ll utilize this investment to further demonstrate our prowess in developing smart software and groundbreaking hardware with a keen eye for the specific needs of women, and making never-before seen advancements in femtech.”

The Willow Wearable Breast Pump is an all-in-one pump that fits in a bra and stays out of the way. The product has no chords, wires, or dangling bottles and is powered by an app that keeps track of pumping habits. Women can breastfeed for as long as they choose without inconveniences from standard breast pumps.

Willow recently launched its Container, a wearable pump giving women the option to pump and pour with the Container or pump and store with spill-proof Milk Bags.

“Willow has continued to shine as a beacon leading modern femtech, and we’re proud to have the company in our portfolio of brands changing the game for women everywhere,” said Dr. Josh Makower, General Partner at NEA in a company press release. “It’s so important for companies like Willow to continue innovating in fields that have been previously overlooked, and we congratulate the team on this new marker of success and support.”

Digital Health Wearable companies have attracted close to $3 billion in venture capital since 2013, according to data from Mercom Capital Group.

Similar technologies that received funding include

Elvie, a developer of a smart wearable breast pump & an app-connected pelvic floor exerciser, raised $42 million funding.

Image credit: rawpixel.com [CC0]