Birth Control Startup Emme Raises $2.5 Million in Seed Funding

Emme, a birth control pills tracking smart case for women, raised $2.5 million in seed funding led by Magnetic Ventures with participation from existing investors.

The wireless smart case comes with Bluetooth-enabled sensors and a companion mobile AI-powered app. Users can track daily birth control pill habits with the smart case and get real-time guidance. It also tracks flow, mood, cycle, and hormone cycle. According to the company, cycle tracking helps women understand their month and physical, mental, and emotional health.

The app lets users track their daily pill pattern and sends reminders such as missed pills, side effects, and better daily timing.

Emme also launched Emme Smart Case, an integrated solution designed to reduce birth control pills’ failure rate. It is compatible with more than 100 brands of birth control pills. The smart case syncs with the app to send persistent customized reminders until the dose is taken and provides relevant health information.

According to the company’s data, approximately 10 million women use the pill in the United States each year for contraception and health management. While the pill should be taken on time every day to be effective, 80% of women miss at least one pill per month – missed pills result in nearly one million unplanned pregnancies in the United States each year.

The company said in beta testing, the smart case and app drove an 80% reduction in missed pills, while 85% of participants reported improved confidence with the pill.

“Many companies deliver pills, but no other company can tell you when to take the pill, and when you should use back-up contraception to help avoid getting pregnant. It may seem simple to be compliant with pill management – but pregnancy rates while on the oral contraception prove it’s not,” said Christine Aylward, Founder and Managing Partner of Magnetic Ventures.

Mobile Wireless Technology & Device companies raised $216 million in the first half of 2020, according to Mercom’s latest funding report.

Image Credit: Emme