WebMD, a provider of health information services for consumers and healthcare professionals, announced the acquisition of The Wellness Network, a multiplatform company focused on point-of-care, video-based patient education for hospitals and health systems.
Terms of the acquisition are not being disclosed.
According to WebMD, the acquisition builds on the core competencies of its digital and online patient education solutions with The Wellness Network’s suite of point-of-care, video-based programming supporting patient engagement and post-discharge adherence.
“The addition of The Wellness Network deepens WebMD’s commitment to providing best-in-class patient and caregiver information and EHR-integrated engagement solutions along the entire healthcare journey – from ‘discovery to recovery,'” said Ann Bilyew, WebMD’s Senior Vice President, Health and Group General Manager, Provider Services. “With The Wellness Network, we continue to expand our health and hospital system footprint with a compelling offering that supports improved health outcomes while increasing opportunities for our hospital customers to reach patients and caregivers.”
The Wellness Network currently offers five targeted hospital television channels, including The Newborn Channel (maternity), MedSerenity (relaxation techniques), and the HeartCare Channel (cardiovascular, in partnership with the American Heart Association), in addition to its Patient Channel (acute care and hospital safety) and Connect (waiting room and common area solution featuring entertainment, relaxation, and educational segments).
“The Wellness Network shares a core mission with WebMD Provider Services to enable education to be integrated into patient workflow, enabling our customers to inform, educate and support patients and caregivers through the healthcare journey,” said Dave Ross, CEO of The Wellness Network. “WebMD’s extensive reach with health-seeking consumers and patients enables us to broaden our ability to deliver understandable and empowering content for the benefit of patients, hospitals, and health systems.”
One hundred thirty-six digital health companies were acquired in the first half of 2021 compared to 83 in 1H 2020. Recently, WebMD, a provider of health information services for consumers and healthcare professionals, announced the acquisition of ADDitude, a multi-channel platform for attention deficit hyperactivity disorder (ADHD) information and resources.
