WebMD, a provider of health information services for consumers and healthcare professionals, announced the acquisition of ADDitude, a multi-channel platform for attention deficit hyperactivity disorder (ADHD) information and resources.
Terms of the acquisition are not being disclosed.
ADDitude offers news, and interactive tools, including ADDitude symptom tests; information for parents, adults, HCPs, and educators; an ADHD Experts Program of webinars, videos, and podcasts; an “Ask the Expert” column; a professional resource directory; and a quarterly magazine.
“ADDitude and WebMD share a core mission to empower patients with a digital health information platform that can improve and enhance their lives,” said WebMD and Internet Brands CEO Bob Brisco. “With the acquisition, WebMD can leverage its reach and scale to support the work of ADDitude, accelerate engagement with this growing patient population, and increase opportunities for customers that serve patients with ADHD.”
In July 2017, WebMD was acquired by Internet Brands for $2.8 billion. According to WebMD, the acquisition builds upon its condition and disease-focused content and resources. “ADDitude and WebMD share a core mission to empower patients with a digital health information platform that can improve and enhance their lives,” said WebMD and Internet Brands CEO Bob Brisco.
Bob Brisco added: “With the acquisition, WebMD can leverage its reach and scale to support the work of ADDitude, accelerate engagement with this growing patient population, and increase opportunities for customers that serve patients with ADHD.”
“More than 6 million U.S. children and nearly 3 million adults are known to have ADHD, and the incidence is growing annually. With WebMD, we can broaden our impact and touch even more patients, caregivers, and professionals with trusted information and innovative resources,” said Susan Caughman, Founder, and CEO, ADDitude.
“We are excited to join forces with WebMD to accelerate our commitment to people living with ADHD.”
A total of 63 digital health companies were acquired in Q1 2021, compared to 52 in Q4 2020, according to Mercom’s Q1 2021 Digital Health Funding and M&A Report.
