90% of Americans Use Wearable Fitness Trackers and mHealth Apps

According to a new survey from Gallup, 19% of Americans are using a wearable fitness tracker and a mobile health app. About one in three Americans at least tried digital health products such as a Fitbit or smartwatch (34%) or have tracked their health statistics on a phone or tablet app (32%).

Among high-income households, young adults and women were top users: Roughly 50% of U.S. adults in upper-income households report being current or former users of both fitness trackers and health apps, whereas about one in three adults in middle-income households report having used these products and about one in four among those in lower-income households.

Most users rate the products as helpful in reaching health goals: The majority of current wearable fitness tracker users (85%) and health application users (92%) say the products are very or somewhat helpful. The majority of past users are positive about the products’ helpfulness, but to a lesser degree than current users: 64% say wearable fitness trackers were very or somewhat helpful, and 69% rate health apps positively.

Wearable sensor companies raised close to $3 billion in VC funding since 2013, according to Mercom data. In terms of exits, 25 Wearable sensor companies have been acquired since 2014 for a total value of $1.1 billion.

The latest VC funded wearable technologies:

Whoop, the creator of an app-connected smart wearable strap that tracks fitness activities, providing a multitude of performance metrics and other data, raised $55 million.

Eight Sleep, maker of a smart mattress that monitors the sleep environment and vital signs through an app, raised $40 million, bringing its total equity funding to nearly $65 million.

Tula Health, the developer of a wearable device that continuously and noninvasively monitors blood glucose, blood pressure, blood oxygen, EKG, and hydration, among other key health metrics, raised $2.7 million.


Oct 13, 2021 Correction: 19% of Americans are using a wearable fitness tracker and a mobile health app. 19% was corrected from 90%.