A global OEM manufacturing company had recently created a new large-scale battery storage subsidiary in the U.S. and was looking to establish itself as a respected firm in the rapidly growing energy storage market. At the time, the division was roughly equivalent to a start-up and was eager to build up a portfolio of utility-scale, C&I, and microgrid projects.
But first, the company needed to differentiate itself from its competitors, and Mercom was the perfect PR firm to lead the charge. We set our client apart by working tirelessly to communicate the company’s unique value propositions by focusing on the advantages of its sophisticated battery management software. We firmed up our client’s bona fides with leading industry analysts and journalists while also securing high-profile speaking opportunities and article placements to build their thought leadership credentials.
Our work established the company as a leading designer and developer of advanced energy storage technology for large C&I and utility-scale applications as well as a crucial building block for microgrids. We also leveraged its affordable, modular design to position it as the ideal solution for large-scale energy storage systems.
The success of Mercom’s efforts was measurable as the company not only gained traction with utilities, IPPs, and project developers , in just two years the client was transformed into a leader in the energy storage space with more than 100 mWh of projects under its belt.
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