Watts of Wisdom/
Building Industry Leadership Through PR Expertise
Introduction
Enteligent is a California-based developer of smart solar power optimization and solar EV charging technologies that dramatically increase energy utilization, improve returns on energy investments and enable critical paradigm shifts in how we use energy for green electrification.
Client Challenge
The startup engaged Mercom to generate brand awareness and educate industry stakeholders and potential investors about the benefits of its innovative solar technologies.
Mercom Solution
Mercom leveraged its relationships with media, conference organizers, and industry stakeholders to deploy a comprehensive thought leadership campaign that positioned Enteligent’s executive as holistic-thinking first movers who are directing the next phase of residential and commercial solar power and electrical vehicle (EV) delivery systems.
Results
Within the first few months of the engagement, Mercom created widespread industry buzz about Enteligent’s DC-to-DC solar EV charger, which continued generating unsolicited inquiries two years after the initial launch. Mercom helped the company secure more than 80 featured media placements in its first year, which were supplemented by thought leadership articles in leading trade publications, coveted speaking slots at trade conference, including RE+, and a 294% increase in social media followers.
Since working with Mercom, the company has closed on two rounds of funding.
