Real-Time Relevance/
The Art of Newsjacking for Thought Leadership
Introduction
Enteligent, a California-based developer of smart solar power optimization and solar EV charging technologies, wanted to create some interest around their presence at the 2024 North America Intersolar Conference.
Client Challenge
The proposed guidance regarding the Inflation Reduction Act’s Advanced Manufacturing Tax Credit raised questions throughout the industry about the qualifying criteria. This uncertainty created a unique opportunity for Enteligent executives to establish thought leadership by discussing the potential impact of the proposed guidance on the rooftop solar industry and positioning its optimizer as a key solution that would assist solar inverter companies in fully qualifying for the tax credit.
Mercom Solution
Mercom quickly leveraged the “newsjacking opportunity” to craft and distribute a press release highlighting Enteligent’s insights on the proposed guidance. The release was then used as a foundation to enhance Enteligent’s presence at the 2024 North American Intersolar Conference, where media meetings were arranged to further discuss the topic.
Results
The successful media outreach campaign resulted in four interviews with high-profile trade publications, in addition to two CEO guest articles. It serves as a classic example of how Mercom can leverage breaking industry news and trends to create news that drives results proactively.
