Act III/
Building Another Global Renewable Powerhouse
Introduction
Bluestar Energy Capital is a global renewable energy investment company focused on development platforms and project development capital. The company is backed by $100 million in initial capital and led by a seasoned industry leader with a global reputation for turning greenfield developments into global leaders.
Challenge
After building America’s first and largest wind company and spearheading Ørsted’s onshore wind business, Declan Flanagan began his third act by creating Bluestar Energy Capital. He turned to Mercom Capital Group to help build a brand for Bluestar Energy Capital and its global development platforms that would grab the attention of clients and investors.
Mercom Solution
Mercom Capital Group leveraged Flanagan’s esteemed industry reputation to execute a thought leadership campaign drawing attention to the company and its leadership. The campaign included highly targeted trade media outreach on company leaders and transactions, generating corporate and executive profiles, and securing speaking engagements at high-profile events.
Results
Bluestar Energy Capital rapidly gained international recognition, becoming a preferred financial and wind industry media resource. Projects with the company’s development platforms in the U.S., Europe, and Australia have been spotlighted in numerous media placements and Flanagan has been invited for interviews with several high-profile podcasts and financial trades.
