AI Has a Role to Play in PR but Can’t Replace the Human Touch
In the past decade, no technology has advanced as much as Artificial Intelligence (AI), earning the title of the 'most notable word of the year in 2023' by Collins. In ...
Shaping Narratives for Wildlife-Cleantech Coexistence via Community Relations
While concerns about clean energy infrastructure's impact on wildlife persist, recent studies reveal a surprising fact: clean energy development can benefit wildlife. By leveraging strategic communications, clean energy companies can ...
Crises Become Make-or-Break Moments for CEOs
On the Gulf of Mexico's shores in May 2010, BP's CEO Tony Hayward found himself in a precarious position. This was a defining moment for both his career and the ...
Keeping it Real with Accurate Images in PR
The recent controversy surrounding a digitally enhanced photo of the Princess of Wales and her children, which was initially published and then retracted by the media, brings to the forefront ...
Why You Shouldn’t Be “Excited” On Your Next Press Release or Media Statement
The big day is almost here and you’re preparing to announce your latest funding or product launch. Before you start penning that overly enthusiastic quote, pause for a moment and ...
