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PUBLIC RELATIONS |
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PR Home || CSR || Mercom CSR Initiatives || CSR Results
Strategic Positioning and Market Plan Development
Development of positioning statement
Comparative assessment
SWOT analysis
6 or 12 month marketing game-plan
Collateral Development: Traditional and Electronic
Press Kits
Press Releases
Newsletters
Web sites
Product Brochures
Case Studies and White Papers
Digital Media
VNRs/Brand Films
Advertising Campaign Development
Product Launch
Market Research
Launch Planning
Technical Sheets
Data/Product Sheets
Launch Execution
Media Planning and Relations
Media Planning and Buying
Message Development
Message Training
Media Placement
Editorial & Opinion
Monitoring and Coverage Analysis
Analyst Targeting
Public Affairs
Community Relations
Government Relations
Local, County and State Grassroots Outreach
Legislative Communications and Issue Management
Coalition Building
Regulatory Issue Monitoring
Branding
Brand Planning and Management
Target Analysis
Corporate Identity
Product Identity
Consistency Planning
Tradeshows, Events and Conferences
Planning and Management
Speaking Opportunities
Hospitality Suites
Press Conferences
Award Opportunities
Crisis Management
Crisis Prevention Planning
Issue Management
Reputation Management
Crisis Coaching
Crisis Hotline
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