Our public relations team helps companies that are working in clean energy, healthcare IT and financial sectors build powerful relationships with media, analysts, government decision-makers, local communities and strategic partners, while developing communication programs designed to reach the right audience, with the right message at the right time.
The Mercom team oversees the entire spectrum of our clients public relations needs and ensures quality, clarity, and consistency. Our team is experienced in strategic and tactical planning and execution of the full range of services, from collateral development to event planning to road shows. We utilize our entire arsenal when it comes to getting you in front of your target audience.
Connecting with the right audiences
Crafting a persuasive message that intrigues your audience is vital to reaching new markets - whether it is media, analysts, strategic partners, the public sector, local or global communities.
Mercom brings a deep network of relationships and can identify the thought leaders and key decision makers in your target audience and make sure that your story reaches their ears. Every time.
Knowing the ropes
At Mercom, we have the experience and know-how to help you best position your company. We team up with our clients to identify key goals and target audiences, then design and implement strategic communication programs to reach them. Whether it's writing attention-grabbing press releases, arranging strategic speaking engagements and events, engaging bloggers and journalists, or counselling executives on critical issues, we've got the expertise you need to prioritize and engage key stakeholders.
We also research opportunities and challenges to forecast future success. Our analysts assess urgency, gauge market reactions, and identify the best strategic levers to create value. Our extensive industry knowledge and market intelligence reports in areas such as clean energy and healthcare technology speaks to the various competitive landscapes in which our clients do business.
Telling your story
Mercom ensures that your story conveys a compelling vision to the right people. We help core audiences understand what you stand for and why your potential is better than those of your competitors.
We discover what motivates critical audiences and then we help develop your story to favorably influence their decisions and actions.
Covering all the important bases
All of your communications need to convey the same strategic messages and tell the same story - press releases, conference call/speech scripts, fact sheets, web content, annual reports, case studies, research studies, and more.
Strategic positioning and market plan development services include: development of positioning statement, comparative assessment, SWOT analysis, 6 or 12 month marketing game-plans.
Collateral development services include: traditional and electronic press kits, press releases, newsletters, websites, product brochures, case studies and white papers, digital media, VNRs/brand films, and advertising campaign development.
Product launch services include: market research, launch planning, technical sheets, data/product sheets and launch execution.
Media relations and planning services include: media planning and buying, message development, message training, media placement, editorial & opinion, monitoring and coverage analysis, and analyst targeting.
Public affairs services include: community relations, government relations, local, county and state grassroots outreach, legislative communications and issue management, coalition building, and regulatory issue monitoring.
Branding services include: brand planning and management, target analysis, corporate identity, product identity, and consistency planning.
Tradeshows, events and conferences services include: planning and management, speaking opportunities, hospitality suites, press conferences, and award opportunities.
Crisis management services include: crisis prevention planning, issue management, reputation management, crisis coaching, and crisis hotline.